Proudly New Zealand owned and operated by cost caring women


Funeral Centre


78 Brisbane Street




Phone. 03 365 5055


Email. info@dignitywithsincerity.co.nz

Cheryl Cowden Managin Director
Lauren Cowden Funeral Director
Daizie - The Boss

Cheryl Cowden


Proud Owner


I am a fully qualified funeral director with over 20 years experience.

After being made redundant I founded Dignity with Sincerity Funeral Services. I noticed that something was "missing" in the funeral Profession.

My well renowned woman's touch demonstrates my dedication in ensuring that the cost caring and gentle yet professional approach,

is not missing here.

Dignity with Sincerity Funeral Services has steadily grown over

the last nineteen years.

 "Funeral Directing is a life style not just a career and I am proud to lead such a loyal and caring team of woman"

I enjoy golf and tennis as a way of relaxing as well as catching up with friends and enjoying time with my grandson.

I am always looking for ways to help  and support local community

 groups where I can.

Lauren Cowden


Manager/ Funeral Director


I started working for Dignity with Sincerity Funeral Services in 1997. I am a fully qualified Funeral Director and take pride in what I do. Growing up in the funeral profession has given me an even greater insight into grief and the importance of listening to families in their time of need.

I also have a life outside of funeral directing, this includes spending time with my husband Darryl and my son TJ, playing both indoor and outdoor sports, socialising with friends and family and having fun.


Daizie (The Boss)

Another very important member of our team, Daizie comes to the funeral home everyday and enjoys the company of the people who visit. She will expect them throw a ball for her and she helps with the grieving process.





There’s an open gate at the end of the road Through which each must go alone,

And there in a light we cannot see

Our Father claims His own,

Beyond the gate, Your loved one

Finds happiness and rest And there is comfort

In the thought That a loving God knows best.