Love goes on

A funeral is a tribute to someone close to you that has died.
A funeral is also a celebration of their life.
By bringing people together at a time of mutual sadness and
by sharing their grief it will help them to look ahead to the future.

Proudly New Zealand owned and operated by cost caring women

Our Philosophy

In 1995 our aim was to provide a cost caring service that offered more of a “Celebration of life” rather than mournful funerals. Our services consist of the usual traditional funeral through to the celebration services we are renowned for.

We are dedicated to offering the best quality service available and our clients have appreciated our cost caring approach without lowering the dignity and respect of the deceased.

Cheryl is a fully qualified funeral director having started her career as a funeral director in 1985, attended and graduated from the Central Institute of Technology in 1989.

She takes a keen interest in community projects, and supports local companies. Cheryl belongs to the Chamber of Commerce and Glib. She is also a Justice of the Peace, Civil Union Celebrant and a Marriage Celebrant.

Dignity with Sincerity Funeral Services is a family business. Cheryl’s daughter Lauren joined the team in 1997. She is also a fully qualified funeral director.

The whole team shares Cheryl’s philosophy and belief that the most expensive is not necessarily the best, neither is the cheapest the worst. They believe that a funeral that is created to the needs of the individual families will have the most rewarding outcome that helps them through the grieving process.

How can the cost of a funeral service be kept as moderate as possible, without lowering the dignity or respect due to the deceased.

Our answer is simple, we keep overheads and operating costs as low as possible, secondly by offering a real alternative in the type, and cost of caskets and funeral accessories.

These savings are passed on to our clients. Someday you may need us again.

Contact us today

Making the right choices

After the death of a family member or close friend it is important to know that you can depend on professional people to stand along side and guide you through the funeral arrangements. We will do as much or as least as you require us to do.

We offer a 24 hour service every day of the year.

We have a fully equipped funeral home with chapel, full catering facilities, mortuary and comfortable, tastefully furnished offices and viewings rooms, where relatives and friends can make funeral arrangements, or view the deceased.

Full services for burials or cremations conducted at our funeral home, churches, gravesides, halls, sports clubs, the beach, family home or crematorium chapels.

We have a full selection of different caskets e.g colours, woods, caskets you can decorate yourselves or one can be made to your requirements.

We offer sympathetic understanding of the requirements of all religious denominations, or non-religious services where desired.

We will visit your home without obligation to discuss pre – arrangments and or prepayment options and we will guide you through the choices and decisions and details so this is made quite simple for you.

Pre-paying for your funeral is also simple we offer a pre-paid scheme which is in a secured trust fund with Westpac.

As with the pre-arranged funeral we visit you and work through what you require and then we are able to give you a fixed cost for the funeral which does not change once this has been paid for.

Cheryl Cowden

Proud Owner

I am a fully qualified funeral director with over 20 years experience.
After being made redundant I founded Dignity with Sincerity Funeral Services. I noticed that something was "missing" in the funeral Profession.
My well-renowned woman's touch demonstrates my dedication in ensuring that the cost caring and gentle yet professional approach, is not missing here.
Dignity with Sincerity Funeral Services has steadily grown over the last nineteen years.
"Funeral Directing is a lifestyle not just a career and I am proud to lead such a loyal and caring team of woman"
I enjoy golf and tennis as a way of relaxing as well as catching up with friends and enjoying time with my grandson.
I am always looking for ways to help and support local community groups where I can.

Lauren Cowden

Manager/ Funeral Director

I started working for Dignity with Sincerity Funeral Services in 1997. I am a fully qualified Funeral Director and take pride in what I do. Growing up in the funeral profession has given me an even greater insight into grief and the importance of listening to families in their time of need.
I also have a life outside of funeral directing, this includes spending time with my husband Darryl and my son TJ, playing both indoor and outdoor sports, socialising with friends and family and having fun.


A New very important member of our Team. Petal comes to the funeral home everyday and enjoys the company of the families that visit, she helps the grieving process.


Another very important member of our team, Phoebe comes to the funeral home every day and enjoys the company of the people who visit.
She also helps with the grieving process.

Information Required

On the following download is the information that is required when someone dies or you can fill this out to make a pre-arrangement. Just print this out and fill it in and place one copy with all your personal papers and send the other to us so we can place this on our file to use when the need arises.

Part 1 is the information on what you want for your funeral and part 2 is the details that are needed to register the death. We welcome and encourage a phone call if you need to ask any questions.

Download Information Required